Don’t Let Opportunity Fly Away

by Carbase.com Automotive Websites
10/26/2016 - SIOUX FALLS, SD

 

Ever wonder why a fly who just flew in a window, can’t remember how to fly back out? The average attention span of a house fly is 5 seconds. That is 100 times more than that of the typical consumer that is judging your business online. It only takes 50 milliseconds (0.05 seconds) for the average shopper to decide your company’s credibility based solely on your website look and feel. A whopping 75% of web users admit to making this judgment.

So how do you stop that opportunity from flying out the window? Keep them on your website. Draw them in with design, quality and usability so they forget about flying back out the window (clicking back in the browser). Instead, direct them to a window of opportunity within your website.

“If you think good design is expensive, you should look at the cost of bad design.” –Ralf Speth

If you ever made a bad design change you probably know this quote all too well. Think of your website as the very first meeting with your customer. What does your homepage say about your business? Is it inviting? Is your company name and brand displayed where a customer can see it? Is your website easy to navigate through? If you're looking for information about your company, is it easy to locate? How is your product displayed? Is it friendly to all devices? (i.e. computer, phone, tablet, etc.) These are all important questions to ask when looking at a redesign or initial design for your online presence starting with your website. Your website should be a key element in your sales strategy. It should reflect all of your other marketing efforts and be the core of your online presence.

 

The marketing message in the car industry is ever changing with incentives, rebates, and finance offers just to name a few. Doesn’t your business deserve a website that can keep up? At Carbase, we strongly believe the “dealership website” is the core of the auto dealership’s brand; a brand that creates trust with your customer. The average car buyer only visits 1.6 dealerships before purchasing a car and does 85% of their research online before visiting. By showcasing your brand to the customer in an easy, real-time, responsive form, with simple to understand calls-to-action on your website, we can ensure that your customer is seeing a window of opportunity and not flying back out the window.

Watch for us on Tuesday. We will explain how Carbase can assist you with your company’s brand.

Next post: Put a Dent in Your Inventory